Erika Okada
Can you guess where I bought it? A small logo mark shows a hint.
The answer is McDonald's. A "Happy Set" included this stuffed toy.
I love Hello Kitty, so I bought it though Happy Set is mainly for children.
In Japan, McDonald's Happy Set has been popular among children for more than 20 years. It contains a hamburger, fried potatoes, a cold drink and a toy. McDonald's original toys attract children.
Those toys are replaced every 3 weeks, and most of them are modeled on characters which are popular among children. McDonald's often collaborates with animation teams, and they create new ones. Those toys are sold only at McDonald's, so some adults (like me) who love specific characters buy a Happy Set and get a limited toy.
One Happy Set costs you around 300 yen. I think it is too cheap despite it contains even a toy, isn't it?
Maybe McDonald's expects profits from families, because small children are always accompanied by their parents. Happy Set makes them (not only children, also McDonald's own) happy.
Do you know any other companies which adopt this type of sales strategy?
Can you guess where I bought it? A small logo mark shows a hint.
The answer is McDonald's. A "Happy Set" included this stuffed toy.
I love Hello Kitty, so I bought it though Happy Set is mainly for children.
In Japan, McDonald's Happy Set has been popular among children for more than 20 years. It contains a hamburger, fried potatoes, a cold drink and a toy. McDonald's original toys attract children.
Those toys are replaced every 3 weeks, and most of them are modeled on characters which are popular among children. McDonald's often collaborates with animation teams, and they create new ones. Those toys are sold only at McDonald's, so some adults (like me) who love specific characters buy a Happy Set and get a limited toy.
One Happy Set costs you around 300 yen. I think it is too cheap despite it contains even a toy, isn't it?
Maybe McDonald's expects profits from families, because small children are always accompanied by their parents. Happy Set makes them (not only children, also McDonald's own) happy.
Do you know any other companies which adopt this type of sales strategy?
This is so cute! I wish I had known as I like Hello Kitty things too. Please let me know when there is a cute toy in a Happy Set in the future so that I can get one too.
ReplyDeleteThanks for introducing this fun thing - and it comes with food!
Ms. MacGregor
Your blog reminds me that I had bought Happy Set when I was a kid. I have a small appetite, so I think one Happy Set can fill my stomach.
ReplyDeleteI'm wondering that what kind of toy we can get now. Why don't we go to the McDonald and buy Happy Sets on one of Sunday lunch time when we have a practice?
When I was a kid, I liked Happy set very much.
ReplyDeleteI think a toy of happy set is so cute!